Enology Business and Marketing

Programs in the United States

Enology Business and Marketing Program Information

Unique opportunities are available for participants interested in exploring the winery business and marketing career options. Experiences may include involvement in the product branding process from image definition and brand packaging (e.g. wine label design) to marketing organization including: wine tasting courses, wine protocol for executives, retail (both online and in-store as well as personalized gifts), and use of web technology for wine marketing.

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Enology Business and Marketing

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"CAEP gave me a great chance… my knowledge about wine making is really improved. I think without an organization like CAEP, it would have been very difficult to get a visa and a great job like the one I found."

Matteo C., Italy

Enology Business and Marketing Program Details

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Enology Business and Marketing Program Details

Mon, 23 May 2011 03:00:50 by mnww, 2972 views

CAEP has exceptional opportunities for those in business and marketing, with knowledge of viticulture and wine making. Enhance your career development by assisting in marketing, hospitality and business management of winery operations. Computer and internet proficiency and good English skills are required. Placement period can be up to one year.

Skills to be learned may include

  • Enhanced problem solving
  • Improved business communications
  • Marketing research and analysis
  • Hospitality functions including greeting, tours and hosting tastings
  • Winery operations and management

*Actual skills learned will vary by host and previous experience

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